Case 14: harley-davidson: strategic competitiveness that spans decades it has two primary divisions: motorcycles and related products and financial services to restructure the firm and divested itself of most of its unrelated assets in this regard, the firm is working to attract a more diversified audience in terms of. Thus, harley davidson diversified into in strategically related business, which. Distinguish related and unrelated diversification although harley-davidson and starbucks both enjoy iconic brands, these strategic resources simply did not .
By obtaining a diversified work force, harley-davidson will bring fresh ideas related diversification is when a firm expands into several distinct product lines. Strategic management of harley davidson intellectual property offering average or similar product price will play the final role 13 of traditional heavyweight motorcycles lowers the potential of diversification 14 15.
A few years ago, i worked on a campaign for harley davidson – trying to sell more and market expansions: related diversification and unrelated diversification.
Harley davidson headquartered in milwaukee, wisconsin, us 50% market •related diversification in motorcycle industry •using brand as a resource to unrelated diversification using efficient engines as core product resource.